your sassy (and a lil bad-assy) copywriter, your brutally honest insta-bestie, serial *add-to-cart* then close the page shopper & the face and fingers behind mvse.
food shop
spend 476+ hours writing website copy
empty dishwasher
create brand identity & messaging THAT GETS ME NOTICED
launch new course/service
fold 4-day old washing
long story short
I'M HERE TO HELP YOU FORGE A BRAND THAT OUTLIVES YOU... A LEGACY BRAND
AND YOU? YOU'RE HERE BECAUSE YOU'RE HELL-BENT ON MAKING SURE YOUR BRAND AND YOUR COPY ABSOLUTELY DOMINATE YOUR INDUSTRY, BUT YOU'RE KINDA... STUCK.
YOU'VE WHIPPED UP A JAW-TO-THE-FLOOR OFFER
YOU KNOW EXACTLY WHO YOUR TARGET AUDIENCE IS
BUT YOU'VE GOT NO FVCKIN' IDEA HOW TO BUILD AN OBSESSION-WORTHY BRAND OR how to WRITE WILDLY SEDUCTIVE, TAKE-all-MY-MONEY KINDA WEBSITE OR SALES COPY.
WHICH MEANS YOUR TO-DO LIST LOOKS A LIL SOMETHIN' LIKE THIS ↝
your to-do list
imagine how pleasurable it'd feel to cross some of those things off your list (the brandy/wordy things... I low-key loathe putting my washing away, let alone yours).
help you go all *cult-statusy* with copywriting & brand identity
your audience can't ignore
MY MISSION IS SIMPLE... KINDA
lovesick clients?
right this way ↝
AND THAT LOOKS A WHOLE LOT LIKE
actually defining who those lovesick clients turned brand ambassadors are so we know how to seduce them
getting crystal clear on your vision, purpose mission & brand values and shoutin' it from the rooftops
selling your services without feelin' like a sell-out (ew)
delivering an "oMg you did NOT! kinda client experience, so you can [see next point]
buildin' an army of brand ambassadors that just can't help but name-drop you in a room full of could-be clients
knowin' exactly what to say & how to say it (because context matters) confidently, in your brand tone of voice
goin' against the grain, because you're not a sheep, you're a wolf
human-only
boundaries
words+
human > anything
especially algorithm.
a dope personality with a side of empathy is the back-bone of a brand that gives a damn (oh... hey), plus it gives me a lady front-bone ;)
& in case you were wondering, this is your introvert, extrovert, any-vert, neuro spicy, disability & lgbtqia+
safe zone.
human-only
boundaries
words+
boundary-pushin', always
mine, yours and your brands, unapologetically of course.
bold, edgy, disruptive, risky, creative, personality-punchin'... whatever you wanna call it, I'm down (and dirty ;)) & completely fluent in it.
human-only
boundaries
words+
more than *just* words
creative, human-friendly, seo-optimised, sales-focussed, completely relatable & 127% on-brand.
truth is, anyone can word vomit onto a page, but only the crème de la crème can connect the dots to create an obsession-worthy brand that's actually worth talkin' about... obnoxiously loudly, obvs.
the mvse. standard
• FVCK FORBES × BRAND AMBASSADORS ARE THE REAL FLEX • fvck forbes × brand ambassadors are the real flex • fvck forbes × brand ambassadors are the real flex •
"YOU really captured my vibe"
"I LOVE it so much! you really captured my vibe and exactly what I wanted to portray on my website. I'm SO excited to see it all come to life and so glad I went with my gut & chose you!!"
@jesswhatman_agentsync
→
the sass-mouthed, overly curious & stupidly witty brat was born with a kink for speakin' her mind & slingin' words
→
decided my creativity was being choked out by legal documents & defending baddies. luxecopy came to life & landed actual-cash-paying clients in the first week. decided working for myself was the only option. forever
summer of '89
→
spring of '19
life as I knew it changed completely. started working as a paralegal & finance compliance consultant *yawn*. met my ride-or-die. plodded along. a pandemic engrossed our lives
autumn of '21
→
LUXECOPY DIDN'T FEEL RIGHT ANYMORE. i REBRANDED TO MVSE., SAW A 76% INCREASE IN ABSOLUTE DREAM CLIENTS IN THE FIRST MONTH. INTRODUCED BRAND IDENTITY SERVICE FOR CLIENTS WANTING TO DO THE SAME. LIFE IS *CHEFS KISS*.
→
summer of '07
startin' sloggin' awayat the 9-5 admin life for some of the best & worst bosses around. spent 6 years disguised as a finance broker, dabbled in strata management & moved into project management in the mental health nfp space. travelled the us, snowboarded in japan & ate my way through europe (also drank 8ltrs of ber at oktoberfest)
WINTER OF '23
mvse. the timeline
it wasn't always bdsm & happy endings
I'VE HAD THE PLEASURE OF
FINESSIN' BRANDS & SPITTIN' WORDS FOR
WEDDING CELEBRANTS
SOCIAL MEDIA MANAGERS
ACCOUNTANTS
SLEEP CONSULTANTS
HR CONSULTANTS
WEBSITE DESIGNERS
VIRTUAL ASSISTANTS
CREATIVE AGENCIES
BUSINESS COACHES
PHOTOGRAPHERS
DIGITAL MARKETERS
+ MORE
THE ONLY QUESTION NOW IS...
ARE YOU READY TO SEDUCE YOUR DREAM CLIENTS & SUCKER-PUNCH YOUR COMPETITION?